$60
USD
spent on average per client gift
$85
USD
spent on average per employee gift
3X
per year on average companies send gifts to engage/reward their clients and employees
72%
of companies experience logistics challenges in gift delivery
62%
of companies struggle with gift budgeting, unsure of appropriate amounts
68%
of companies grapple with tax reporting complexities in gift distribution, encompassing data collection, calculations, and paperwork requirements
96%
of companies find gift personalization challenging, yet acknowledge its vital importance in gifting
45%
of companies prioritize ESG and sustainable products in gifting
58%
of companies struggle to source ESG and sustainable products for gifting
73%
of companies lack budgets for salary increases but are allocating resources towards smaller gifts for employees, customized to nurture long-term relationships.
68.3%
of companies rely on spreadsheets to manage gifting tasks, yet find this approach inefficient and cumbersome
48.8%
of companies utilize e-commerce for gift sourcing, citing time-consuming processes and limited options
Gifting Impacts
47
min
saved on the onboarding process for each new hire with gifting automation
59%
of employees say they will stay at their jobs if they receive good gifts regularly
57%
boost on employee morale and engagement with unique gifting experience
31%
increase on talent retention with conventional gifting strategies
56%
of employees would love to receive gifts as compare to other benefits
45%
of businesses utilize corporate gifting to support ESG and DEI efforts, and 30% are planning to do so in the near future
74%
clients prefer to receive virtual offering and e-gifts in the remote-working environment
89%
trusted businesses believe corporate gifting is the key to driving a closer relationship
70%
time saved on prospect responses with accurate gifting
64%
companies plan to increase investment on corporate gifting to improve client retention
83%
trusted businesses state gifting generates positive measurable ROIs
69%
clients prefer personalized gifts over branded items
All the research and statistical data are sourced from recognizable organizations related to the targeted industry and job functions, in collaboration with Giftpack's research and business analyst team, to ensure data quality and reliability. Please feel free to email contact@giftpack.ai for more information.
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